As an Ashurst Niemeyer team member, I recently had the pleasure of photographing a Fairhope headshot session for some of my favorite co-workers. Lucy and Jim Lety are the husband-and-wife team behind the newly launched Lety Group. Specializing in Fairhope real estate, this experienced duo is focused on serving clients buying and selling residential properties throughout the Fairhope area.

Launching Lety Group with Ashurst Niemeyer Real Estate

Lucy Lety is already an established and highly experienced agent with Ashurst Niemeyer Real Estate. Now with Jim officially joining the team, they are building something exciting together with Lety Group. Their new real estate group combines professional expertise with a personal approach that makes them such a strong asset in the Fairhope real estate market.

As someone who works alongside them in at “my day job”, it was especially meaningful to help bring their new branding vision to life through fresh, polished imagery.

Downtown: The Perfect Fairhope Headshot Session Location

For their session, I guided them to one of my favorite downtown Fairhope locations. Fairhope offers the perfect backdrop for professional branding photos with its charming streets, coastal elegance, and timeless architecture.

This setting aligned beautifully with their professional image while also highlighting their strong connection to the Fairhope residential market they serve so well. Downtown Fairhope never disappoints when creating elevated, approachable branding imagery for local professionals.

Coordinated Blue Branding for a Cohesive Look

Lucy and Jim wore coordinated shades of blue to reflect the Lety Group’s brand colors, creating a polished and cohesive visual identity. Their wardrobe choices perfectly complemented both their branding and the downtown Fairhope scenery.

Their natural chemistry as a couple and business team made this session incredibly easy to photograph. They were professional, photogenic, and brought such a confident yet approachable energy to every image. The photos from their Fairhope headshot session were so good!

Professional Branding Photoshoot That Supports Business Growth

Strong, professional branding photography is such an important investment for real estate professionals. Updated headshots and branding images help establish trust, elevate marketing materials, and create consistency across websites, social media, and print materials.

I’m excited to see how Lucy and Jim use these new images as they continue growing Lety Group as realtors with Ashurst Niemeyer Real Estate.

Fairhope Photographer for Local Business Branding

As a Fairhope photographer, I love helping local professionals create imagery that supports their businesses while showcasing the personality behind their brands. Working with fellow professionals in my own network always makes these sessions even more rewarding.

Lucy and Jim are building something special, and I have no doubt their new venture will continue making an impact in the Fairhope real estate market.